F145. Guerrilla Girl Marketing

Room 406 AB, LA Convention Center, Meeting Room Level
Friday, April 1, 2016
10:30 am to 11:45 am


Connecting with readers is an increasing challenge in a crowded marketplace. The speakers on this panel established the Tall Poppies, a marketing collective for women writers, to pool resources and increase visibility. They believe that you don’t need to compete to get ahead and that when writers support each other, they all rise. In this presentation, the speakers share the specifics of creating a collective, establishing a branded social media presence, and expanding the reach of their writing.



Katherine Towler is author of the novels Snow Island, Evening Ferry, and Island Light, and coeditor of A God in the House: Poets Talk About Faith. Her memoir, The Penny Poet of Portsmouth, is forthcoming. She teaches in the MFA program at Southern New Hampshire University.

Ann Garvin is the author of novels On Maggie's Watch and The Dog Year. She is a professor at University of Wisconsin–Whitewater and teaches in the MFA program at Southern New Hampshire University. She is the founder and director of Tall Poppy Writers.

Brandi Megan Granett is a writer and online professor. She holds a PhD in creative writing from Aberystwyth University and an MFA from Sarah Lawrence. Her first novel is My Intended. Her short fiction is collected in Cars and Other Things That Go Fast. She blogs about books for the Huffington Post.

Erin Celello

Diane Haeger


March 4–7, 2020
San Antonio, TX

Henry B. González Convention Center