F190. Imaginary Readers: Who Are We Writing For?

Room L100 A, Lower Level
Friday, April 10, 2015
12:00 pm to 1:15 pm


When a writer finishes a book, she might imagine a reader much like herself—a bilingual, US-born Latina, with memories from her immigrant parents. In reality, her readers might be monolingual, Anglo-American women with romantic images of Mexico as a vacation destination. How do we negotiate between imaginary readers and who really buys our books? In this panel, four Latina novelists will describe their assumed audiences and compare them with the realities of market research.



Kathleen Alcala is the author of five books set in the Southwest and Mexico, including Spirits of the Ordinary and The Desert Remembers My Name. She has received the Western States Book Award, the PNBA Award for Fiction, and the Governor's Writers Award, and she teaches creative writing in Washington.

Donna Miscolta is the author of the novel When the de la Cruz Family Danced. Her story collection has been a finalist for both the Flannery O’Connor Short Fiction Award and the Grace Paley Prize for Short Fiction. She won the 2013 Lascaux Prize for Short Fiction.

Carmen T. Bernier-Grand is the author of eleven books for children and young adults. Three of her biographies have received Pura Belpré Author Honor Awards. She teaches writing at the Northwest Institute of Literary Arts MFA program at Whidbey Island, Washington.

Maria de Lourdes Victoria is an award-winning bilingual author whose work has been published internationally in English and Spanish. Her first novel Los hijos del mar was a finalist for the Mariposa Book Award. Her second novel Mas alla de la justicia took third place at the Planeta book awards. 


March 4–7, 2020
San Antonio, TX

Henry B. González Convention Center