F245.
Getting the Word Out: A Guide to Book Marketing & Publicity for Indie Presses and Authors, Sponsored by CLMP
Friday, February 9, 2024
3:20 pm to 4:35 pm
How do presses and authors successfully partner to market and publicize books? What should authors and publishers expect from one another before and after publication? And when should authors engage outside publicity for their books? On this panel, marketing and publicity directors from indie presses share how they promote new titles, best practices for presses and authors looking to improve their publicity strategies, and more.
Participants
Emma Hine is the communications director of the Community of Literary Magazines and Presses (CLMP). Her debut poetry collection, Stay Safe, received the 2019 Kathryn A. Morton Prize and was published by Sarabande Books in January 2021.
Ryo Yamaguchi is the publicist at Copper Canyon Press. He is the author of The Refusal of Suitors (Noemi Press), and has been a book critic for Harriet Books at the Poetry Foundation and Michigan Quarterly Review, among others. His poems have appeared widely, including The Best American Poetry 2020.
Patrick Davis writes poetry, essays, literary criticism, and reviews. He is the publisher and editor in chief of Unbound Edition Press and a voting member of the National Book Critics Circle. His work has appeared in Harvard Review, Kenyon Review, Salamander, and Great River Review, among others.
Morgan LaRocca is the publicist at Milkweed Editions. Prior to joining Milkweed in 2022, they worked as a freelance publicist, publicity associate at Graywolf Press, and served as marketing and publicity intern at Tin House Books. They are a graduate of Towson University and a proud Baltimorean.
