Book Promotion by the Numbers: A Transparent Discussion of Costs and Benefits

Rooms 427-429, Summit Building, Seattle Convention Center, Level 4
Thursday, March 9, 2023
10:35 am to 11:50 am


This panel of authors who have published with small and large traditional publishers and one hybrid press discuss their own publicity efforts and costs transparently, including which investments paid off and which were a waste, what kind of support you can realistically expect from small and large press publicity departments, which gaps to prioritize if you can’t afford to do it all, and how to leverage book promotion into paid opportunities to earn back at least some of what you spend.

Outline & Supplemental Documents

Event Outline: AWP_Book_Promotion_by_the_Numbers.pdf



Rachel King is the author of the novel People along the Sand and the linked short story collection Bratwurst Haven. Her short stories have appeared in One Story, North American Review, Green Mountains Review, Northwest Review, and elsewhere. She lives in her hometown of Portland, Oregon.

Emilly Prado is a writer and DJ based in Portland, Oregon. Her debut essay collection, Funeral for Flaca, is a winner of the 2022 Pacific Northwest Book Award and has been called, “Utterly vulnerable, bold, and unique,” by Ms. magazine. She is a current Blackburn fellow at Randolph MFA.

EJ Levy's Love, In Theory won a Flannery O'Connor Award. Her anthology, Tasting Life Twice: Literary Lesbian Fiction by New American Writers, won a Lambda. Her essays on sex, gender, and motherhood are in Washington Post and Best American Essays. Her 2021 debut novel, The Cape Doctor, was a NYTBR Editor's Choice.

Cassandra Lane is author of We Are Bridges: A Memoir (Feminist Press) and winner of the Louise Meriwether First Book Prize. She received her MFA from Antioch University. Her stories have been appeared in the New York Times, Los Angeles Times and elsewhere. She is editor in chief of L.A. Parent magazine.


February 7–10, 2024
Kansas City, Missouri

Kansas City Convention Center