F164B.
Book Tour Revolution: Strategies for the Current World, Sponsored by the Authors Guild
Friday, March 25, 2022
12:10 pm to 1:25 pm
The traditional book tour model of launch parties and bookstore signings became completely untenable the last two years. Authors had to pivot to virtual events and come up with new and creative ways to get the attention of potential readers. These strategies can be applied to future in-person events to mix things up, grow a bigger audience, and sell more books. Arranged by the Authors Guild to help writers with the business side of authorship, this panel will discuss event formats, promotions, and media strategies to revolutionize your next book tour.
Participants
Erin Lowry is the author of the three-part Broke Millennial series, including: Broke Millennial, Broke Millennial Takes On Investing, and Broke Millennial Talks Money: Scripts, Stories and Advice to Navigate Awkward Financial Conversations. Erin has been featured in The New York Times, The Wall Street Journal, and on CBS Sunday Morning, CNBC, and The Rachael Ray Show. She has written for The New York Times, USA Today, and Bloomberg Opinion.
Priyanka Champaneri received her MFA in creative writing from George Mason University and has been a fellow at the Virginia Center for the Creative Arts numerous times. Her debut novel, The City of Good Death, won the 2018 Restless Books Prize for New Immigrant Writing and was recently shortlisted for the 2021 Center for Fiction First Novel Prize.
Chloe Gong is the New York Times bestselling author of These Violent Delights and its sequel Our Violent Ends. She is a recent graduate of the University of Pennsylvania, where she double-majored in English and International Relations. Born in Shanghai and raised in Auckland, New Zealand, Chloe is now located in New York pretending to be a real adult.
Tim Herrera is the founder of Freelancing With Tim, a suite of educational resources designed to help journalists navigate the industry. He previously worked at The New York Times, where he helped launch then edited Smarter Living, the home for service journalism at the Times. Prior to that he lived in the nation's capital working as a reporter and social media producer for The Washington Post, before which he was a reporter in New York at Newsday and amNewYork. He graduated from NYU with degrees in journalism and anthropology, and he lives in Manhattan with his platonic life partner and two cats, Strudel and Streets.
Kwame Mbalia is a husband, father, writer, a New York Times bestselling author, and a former pharmaceutical metrologist, in that order. His debut middle-grade novel, Tristan Strong Punches a Hole in the Sky was awarded a Coretta Scott King Author Honor, and he is the co-author of Last Gate of the Emperor with Prince Joel Makonnen, from Scholastic Books, and the editor of the number one New York Times bestselling anthology Black Boy Joy, published by Delacorte Press. A Howard University graduate and a Midwesterner now in North Carolina, he survives on Dad jokes and Cheez-Its.
