R142. Once It’s Out of the Gate: Post-Publication Marketing and Platform-Building

Room 602/603, Washington State Convention Center, Level 6
Thursday, February 27, 2014
10:30 am to 11:45 am

 

While pre-publication marketing to trade publications and book sellers remains an important part of the life of a book, there is still a lot one can do to create buzz and multiply readers after the book is already out there.


Participants

Moderator:

Jeffrey Lependorf serves as the shared Executive Director of America's two national service organizations for independent literary publishing: the Council of Literary Magazines and Presses (CLMP) and Small Press Distribution.

Steph Opitz is the literary director of the Texas Book Festival, the fiction co-chair for the Brooklyn Book Festival, and the book reviewer for Marie Claire.

Katie Freeman is Associate Director of Publicity for Riverhead Books. She started in publishing at Pantheon Books, and has also worked at Farrar, Straus & Giroux. She serves as the publicity chair of the Brooklyn Book Festival and on the membership committee of PEN America.

Caroline Casey serves as Marketing and Sales Director at Coffee House Press and as a director at Unstuck.

Jane Friedman is web editor for Virginia Quarterly Review. She teaches digital publishing at the University of Virginia. Her expertise has been featured throughout many events and media, including NPR, SXSW, and BEA. She has also served on grant panels for the NEA and keeps a blog for writers at JaneFriedman.com.

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Kansas City Convention Center