F148. Poetry and the Online Community: Using Digital Media to Build Audience

Room 607, Washington State Convention Center, Level 6
Friday, February 28, 2014
10:30 am to 11:45 am

 

Online outreach is a powerful tool for engaging a wider audience with poetry. Representatives from four poetry organizations discuss approaches and challenges of engaging the online community at large not only for the benefit of their own organization but for poetry as a whole. While acting as online ambassadors of poetry, organizations large and small can spread the word through their web presence via their own websites, apps, and social media.


Participants

Moderator:

Michele Russo is poetry coordinator for the Geraldine R. Dodge Poetry Program. She has extensive experience managing arts education programs and services throughout New Jersey and a background in early childhood education. Her poems have appeared in several New Jersey-based publications.

Jen Benka is the executive director of the Academy of American Poets. She worked previously as the Managing Director of Poets & Writers and for 826 National. She is the author of Pinko and A Box of Longing With Fifty Drawers.

Reginald Harris is Poetry In The Branches Coordinator and Information Technology Director for Poets House in New York City. A poet and full-time library professional, he has been involved in the development and presentation of poetry and literature-related humanities programming for over fifteen years.

Rebecca Gambale is the Online Communications Coordinator for the Geraldine R. Dodge Poetry Program, where she oversees dodgepoetry.org, social media strategy, and online outreach and marketing for the Festival and the Schools program.

Catherine Halley is the Director of Digital Programs at the Poetry Foundation, where she serves as the editor of poetryfoundation.org and oversees the social media strategy and development of digital products, including the award-winning POETRY mobile app.

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