F115. Going Viral: Marketing and Promotion in the Digital Age

Florida Salon 6, Marriott Waterside, Second Floor
Friday, March 9, 2018
9:00 am to 10:15 am


Directors of sales and marketing, editors, and publishers from the Missouri Review, Southern Indiana Review, Tupelo Press, Vinyl, Willow Springs magazine, and YesYes Books will interrogate habitual industry promotional practices and address both expected and unexpected changes in the publicity landscape. Topics will include maximizing social media platforms, booking reading tours, building relationships with critics and reviewers, and developing unique advertising and marketing campaigns.


Ron Mitchell is formerly muscle for the IRS and the editor of Southern Indiana Review and SIR Press. He teaches literary publishing and helps run the Southern Indiana Reading Series and New Harmony Writer's Residency at the University of Southern Indiana.

KMA Sullivan is the author of two poetry collections: Inclined to Riot (forthcoming) and Necessary Fire. Poems and essays have appeared in Boston Review, The Rumpus, Southern Humanities Review, diode, and elsewhere. She is the publisher at YesYes Books and the coeditor in Chief of Vinyl.

Kristine Somerville is the Missouri Review's marketing coordinator and a faculty member at Stephens College. Her writing has appeared in various magazines, including North American Review, Passages North, and Quarterly West. Two of her essays received notable mentions in the Best American series.

Marie Gauthier is the author of a chapbook (Hunger All Inside); her poems have appeared in The Common, Poetry Northwest, and elsewhere. A 2008 Dorothy Sargent Rosenberg Poetry Prize recipient, she serves as director of sales and marketing for Tupelo Press, and she runs the Collected Poets Series.

Chris Maccini is managing editor of Willow Springs magazine which publishes fiction, poetry, nonfiction, and interviews. Willow Springs is published by the MFA program at Eastern Washington University.


March 7–10, 2018
Tampa, FL

Tampa Convention Center & Marriott Tampa Waterside