Amazon to Open New Brick-and-Mortar Bookstore in New York

April 7, 2017

Amazon Bookstore

Amazon will open its second brick-and-mortar bookstore in New York City this summer, Publishers Weekly reports.

The storefront, located at 7 West 34th Street in Manhattan, is just across the street from the Empire State Building. “We are currently hiring store managers and associates,” an Amazon spokesperson told Publishers Weekly, confirming the news of the project.

Amazon currently operates five physical bookstores across the country—in San Diego; Chicago; Seattle; Dedham, Massachusetts; and Tigard, Oregon—and plans to also open stores in Walnut Creek, California; Lynfield, Massachusetts; Bellevue, Washington; and Paramus, New Jersey.

According to The Los Angeles Times, the new Amazon Books store in New York will be less than three miles away from three well-known independent bookstores: Idlewild Books, Housing Works Books, and The Strand. This is bad news for independent bookstores, Simon Reichley, writing for the Melville House Books blog, says. He writes:

New York has been hemorrhaging Barnes and Nobles for years now, and—for a city of its size and cultural footprint—it has been an embarrassing dearth of smaller, community-oriented stores. As Catherine Curan points out in a recent New York Post article, New York’s 8.5 million residents share eight B&Ns, and not even 100 independent shops. That’s 79,000 people per bookstore. This is a real bummer and is, as has been made abundantly clear, almost entirely Amazon’s fault.

But who knows how well Amazon’s new stores will perform? After all, some responses to the new bookstores have been tepid at best. Dustin Kurtz, writing for New Republic, reported in 2015 that the new Amazon store in Seattle was “wildly banal,” and, in some areas of the bookstore, didn’t organize the books in an immediately clear (or alphabetic) way. A few days ago, Christopher Borrelli, writing for The Chicago Tribune, similarly describes Chicago’s store as a “marketing experience” and “not what you would call a book lover’s paradise.”

Still, we can expect that Amazon Books stores will change the bookselling industry, given that their high-tech elements make them more like an extension of Amazon.com than the bookstore of the current cultural imagination. For example, customers can purchase items without standing in line to check out—which could influence not only bookstores, but retail in general, Anita Balakrishnan reports for CNBC.

 

Photo Credit: Amazon.com.

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