Rhapsody is United Airline’s first literary magazine, offering “elegant prose by prominent novelists,” reports New York Times writer Alexandra Alter, and is available to first-class and business flyers.

“There are no airport maps or disheartening lists of in-flight meal and entertainment options in Rhapsody,” Alter continues. “Instead, the magazine has published ruminative first-person travel accounts, cultural dispatches, and probing essays about flight by more than thirty literary fiction writers.”

Indeed, included in the publication are pieces by such writers as Amy Bloom, Anthony Doerr (who recently received the Pulitzer for fiction), Joyce Carol Oates, Rick Moody, Karen Russell (who presented the keynote at AWP15), Elissa Schappell, and Emma Straub.

United Airlines isn’t the first to incorporate literature into its services. Chipotle has also showcased work by such writers as Jeffrey Eugenides and Toni Morrison on their disposable cups and paper bags, and Southwest Airlines has introduced in-flight readings, as we reported last month.

When asked why Rhapsody, whose first issue was officially released a year and a half ago, was launched, Mark Krolik, United Airlines’ managing director of marketing and product development, told Alter that the company began the literary magazine to provide a new form of entertainment to “high-end” travelers. “The high-end leisure or business-class traveler has higher expectations, even in the entertainment we provide,” he said.

Additionally, the magazine offers travel perks, luxury accommodations, and exceptional pay, and allows its contributors to write about most subjects, within reason.

“We’re not going to have someone write about joining the mile-high club,” said Jordan Heller, the editor in chief of Rhapsody. “Despite those restrictions, we’ve managed to come up with a lot of high-minded literary content.”