RosettaBooks, an independent e-book seller, has just released Find Me I’m Yours, a new “click lit” novel by Hillary Carlip about a young woman named Mags who works for an online bridal magazine and is searching for love in Los Angeles. Its “click lit” title comes from the advertisement pop-ups from such businesses like Sweet’N Low included in the text—as well as websites and web TV shows, original artwork by the author, lists, and Instagram photos—all of which function as subtle characters within the book.

“Product placement in a novel might strike some as unseemly,” New York Times writer Alexandra Alter wrote of the book. “But Find Me I’m Yours is not like most novels…If it succeeds, it could usher in a new business model for publishers, one that blurs the lines between art and commerce in ways that are routine in TV shows and movies but rare in books.”

“The revolutionary CLICK LIT ^® novel was conceived from the get-go as an ever-expanding, multi-platform entertainment experience,” reads the book description. “Find Me I’m Yours is a game changer in the way that stories are told and experienced.”