Join Publishers Marketplace in the New Era of Buzz Books
TLDR: Your Checklist for Buzz Books Official Book Discovery
What Is Buzz Books?
Buzz Books is Publishers Marketplace’s long-running forthcoming title sampler program with the stellar track record of featuring first looks at books that go on to become Indie Next and celebrity book club picks—with the mission, in addition to partnering with the American Booksellers Association, of helping make the process of discovering a wide variety of “make books” that are worthy candidates to become those featured picks. To do that, along with our title excerpts, the free NetGalley and Edelweiss ebook editions include publishers’ detailed marketing information along with links to request full galleys, enabling stores to share previews and galleys across their entire staffs.
We still do all that, of course, and now we have begun a major push to build the buzz even more, and are grateful to the ABA and all of you for the opportunity to share what we have been up to.
A quick summary: In the last six months, we have launched a fresh new website, rolled out the colorful Buzz Books Official seal you see here, and launched our rapidly growing Substack that has been embraced by authors, publishing people, librarians, and booksellers in the enormous book community there. We have been having a lot of fun doing what we love and hopefully bringing all of you more of what you love!
Our mission with Buzz Books Official is to create a vibrant community around books, and aim to identify and promote discovery of the key books on the horizon, partnering with publishers and authors in amplifying discovery of their buzzy titles.
How Does It Work?
Each season, Publishers Lunch puts out a call to publishers for their picks for our Season Preview, in which we review these responses as well as an enormous quantity of publishers’ catalogs in order to compile this list, and publishers also have a chance to indicate if they are interested in amplifying this listing with inclusion in our seasonal sampler—the one with thousands of five-star reviews on NetGalley. All chosen titles are included in our Season Preview, while only those both selected by Publishers Lunch and included by publishers for the Buzz Books program are included in our Buzz Books sampler edition.
Seasonal Panels
Find details of our seasonal panel for nonfiction online, with a little preview below.
To watch the recording of the fiction panel, visit our YouTube channel.
Buzz Books Official
On Buzz Books Official we are sharing the news of the Publishers Lunch Season Preview as well as the Buzz Books Official titles included in our free seasonal anthology. Some of the stories we have done include a look at Riverhead’s bookseller newsletter campaign for Patricia Lockwood’s Will There Ever Be Another You, how publishing changed the way we talk about romance, a Buzz Books Romance feature, and more. You can join us online.
Tell Us How We Can Create Even More Buzz
This is about discovery, galleys, that magic word of mouth that can happen . . . when we work together. We are just getting started with this new era of Buzz Books, and we invite you to contribute your ideas and thoughts. We can’t wait to hear from you.
Mary Ann Naples
Publishers Marketplace