James Patterson’s $300,000 Self-Destructing Book

January 26, 2015

James PattersonJames Patterson is offering an exploding version of his next title, Private Vegas, due out January 26th from Little, Brown and Company, for just under $300,000. Yes, you read that correctly—exploding, as in the physical self-destructive event.

For $294,038, one rich fan of James Patterson will receive a first-class flight to an undisclosed location, two nights in a luxury hotel, 14-karat gold-plated binoculars, a five-course dinner with Patterson, and a copy of Private Vegas that will self-destruct twenty-four hours after the fan begins reading it.

Susan Holden, managing director of the promotion, said to The New York Times that despite the hefty price tag, Patterson feels assured he’ll find a buyer. “[Patterson’s] a super down-to-earth guy, but he runs with a billion-dollar crowd, so for some person that’s a huge Patterson fan, this could be chump change and could be funny.”

It’s unclear as of yet precisely how the book will explode, but the process will involve a bomb squad. Is it safe? According to the “Very Frequently Asked Questions” on the website promoting the experience: “Sure, if you consider flying a helicopter to the surface of a dormant volcano to make a book explode safe. BUT, just in case, you’ll need to sign a waiver.”

In addition, another 1,000 people will have access to the book for free. Using codes released at selfdestructingbook.com, users will be able to download digital copies of the book, which will “self-destruct” (vanish from reading devices) 24 hours after the user begins reading.

In a slightly sarcastic opinion piece about the promotion, Guardian writer Lindesay Irvine said, “It is an interestingly paradoxical self-estimation of the value of his work: on the one hand, 300K’s worth, on the other – entirely disposable.”

Huffington Post writer Maddie Crum, on the other hand, sees the promotion as a possible step in the right direction. “In many ways, the book world, with our trending literary puns and obsessive Goodreads starring, is hungry for a way to make reading more social. Perhaps giving stories expiration dates is one way of achieving that.”


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