R121. Book Launch Confidential: Marketing Made Smarter, Not Harder

Room 502 A, LA Convention Center, Meeting Room Level
Thursday, March 31, 2016
9:00 am to 10:15 am


Authors—no matter how they are published—must be active players in cultivating an audience using the tools available today. Yet without crystal clear goals and an honest assessment of skills and resources, the path forward can be driven by anxiety, instead of a personal strategy for success. Using a logic model, writers can learn to draw on strengths as they align activities with values and priorities, becoming advocates for their work while finding energy and joy in the process.



Lynne Griffin is the author of the novels, Girl Sent Away, Sea Escape, and Life Without Summer, and the nonfiction titles, Let's Talk About It: Adolescent Mental Health and Negotiation Generation. She teaches fiction writing at Grub Street Writers & family studies at Wheelock College. www.LynneGriffin.com.

Michelle Toth is a member of the board of directors of Grub Street, and she has participated in the organization's impressive growth. She is also the founder of SixOneSeven Books, a small press based in Boston, and the author of the novel Annie Begins. She is a human capital professional by day.

Eve Bridburg is the founder and executive director of Grub Street, one of the country’s leading writing centers. She is also a former literary agent with ZSH Literary agent where she has edited and sold bestselling and award-winning nonfiction and fiction.

Michael Blanding is an investigative journalist and author of the New York Times bestselling book The Map Thief: The Gripping Story of an Esteemed Rare-Map Dealer Who Made Millions Stealing Priceless Maps; and The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink.

Tasneem Zehra Husain is a writer, educator, and Pakistan’s first female string theorist. She is actively involved in science outreach; both writing for, and delivering talks to, lay audiences. Her debut novel Only the Longest Threads reimagines defining moments of discovery in the history of physics.


March 4–7, 2020
San Antonio, TX

Henry B. González Convention Center