Building an author platform is more than a numbers game. Any author active on social media knows that 10,000 Twitter followers do not equal 10,000 book sales. But you can increase your number of “true fans”—those followers who will buy everything you publish—by following a few simple secrets. Panelists will discuss how they use quality, consistency, authenticity, and reciprocity on Facebook, Twitter, and blogs to engage their readers in conversation and convert followers into friends.