R267. Digital Strategy as Mission Statement: Three Models
Thursday, April 9, 2015
4:30 pm to 5:45 pm
This panel will feature three leading literary institutions in conversation about their digital strategies, and look at the efforts of each across their platforms as an expression of their respective mission statements. We will explore websites, social media, and email efforts, and digital publications/collections. We will speak to how an integrated approach to digital strategy works to cultivate and engage audience and encourage broader, multifaceted participation across screen sizes and devices.
Participants
Moderator:
Tyler Meier is the executive director of the University of Arizona Poetry Center, a 17,000 square ft. facility located in Tucson, Arizona that features a 70,000+ item poetry library and an extensive set of community-based programs, including the Reading and Lecture Series, now in its 52nd year.
Jen Benka is the Executive Director of the Academy of American Poets. She worked previously as the managing director of Poets & Writers and for 826 National. She is the author of Pinko and A Box of Longing With Fifty Drawers.
Antonio Aiello
