All About Publicity: Publicists & Small Presses
Thursday, March 24, 2022
3:20 pm to 4:20 pm
Publishing with a small press with a limited promotion budget can leave an author feeling adrift and alone when it comes to advertising and promoting their books. Some (who have the resources to do so) hire outside publicists. This panel seeks to answer some hard questions about how to find the right publicist to promote your work and how to gauge your success. What should a publicist cost? How many books will the author have to sell to cover that cost? Is it worthwhile in the long run?
Kimberly Davis is the director at Madville Publishing, a nonprofit independent press based in Denton, Texas. Kim writes mostly fiction and has an MFA from SHSU. She spent five years at Texas Review Press.
Caitlin Hamilton Summie is the former marketing director of MacMurray & Beck and of BlueHen Books/Penguin Putnam. At each firm, she also managed imprint profile and directed all publicity, hardcover and paperback. In 2003, she founded Caitlin Hamilton Marketing & Publicity.
Gigi Marino is a senior publicist with Otter PR in Orlando, Fla. She has more than twenty-five years of experience working in higher education as a writing lecturer, magazine editor, photography director, and director of communications, She also is a poet and essayist.
Lee Zacharias is the author of a collection of short stories, a collection of essays, and four novels. Her work has received IPPY silver medals for fiction and nonfiction, two Sir Walter Raleigh Awards, the Phillip H. McMath Book Award, and fellowships from the NEA and the North Carolina Arts Council.
Michael Simms founded Autumn House Press in 1998 and served as editor in chief until 2015 when he started Vox Populi, a public sphere for politics and poetry. His poetry collections include American Ash and Nightjar, and he's been the lead editor of over 100 published books.