R140. Beyond the Reading: Events-Based Book Marketing

F151, Oregon Convention Center, Level 1
Thursday, March 28, 2019
9:00 am to 10:15 am

 

Big 5 publishers use live events to launch high-profile books. How can small presses jump on the live events bandwagon without red carpets and celebrities? Presenting test cases specific to Portland’s small press scene—including partnerships with a craft brewery and local musicians on tour—a book publicist, a project manager, and two book publishing faculty at PSU share how small presses can collaborate with local communities and vendors to launch books beyond readings.


Participants

Moderator:

Kathi Inman Berens teaches in Portland State University’s book publishing program and advises the award-winning, student-run Ooligan Press. She researches digital aspects of book publishing, including how social media interacts with live events like literary festivals and other book events.

Deborah Jayne is a freelance literary editor and publicist. Former director of publicity at Tin House Books and special sales manager at Timber Press, Deborah has worked in the publishing field for the past fifteen year. She has an MA from the book publishing program at Portland State University.

Rachel Noorda is a researcher of small business marketing and the incoming director of the Book Publishing program at Portland State University, where she teaches various courses, including book marketing.

Kelly Hogan, a master’s candidate in Portland State's Book Publishing program, is the Ooligan Press project manager for The Widmer Way, a biography of the iconic brothers who sparked Oregon’s craft brew revolution. The Widmer Way will launch during AWP 2019.

#AWP24

February 7–10, 2024
Kansas City, Missouri

Kansas City Convention Center