R216. What Section of the Bookstore Does It Go? The Challenges of Marketing Hybrid Books

Room 3 & 4, Tampa Convention Center, First Floor
Thursday, March 8, 2018
1:30 pm to 2:45 pm


For many writers, the confines of genre are not only limiting, but impossible, and the result are complex books that cross boundaries and defy classification. For small presses and their authors, the challenge comes when trying to promote these books in the traditional marketing systems and through mainstream media. In this panel, small press publishers who focus on hybrid books will discuss strategies and best practices to make sure your hybrid book doesn’t get lost in the stacks.


Neelanjana Banerjee is the managing editor of Kaya Press. Her fiction, poetry, and essays have been published in Prairie Schooner, Chicago Quarterly Review, PANK magazine, The Rumpus, and several anthologies. She is the coeditor of Indivisible, the first ever South Asian American poetry anthology.

Amarnath Ravva is the author of American Canyon. For the past ten years, he has helped run and curate events at Betalevel, a venue for social experimentation and hands-on culture located in Los Angeles’ Chinatown.

Lisa Pearson is the publisher and founder of Siglio, an independent press dedicated to publishing uncommon, uncategorizable books that live at the intersection of art and literature.

Iris Cushing's poems and critical writings have appeared or are forthcoming in Fence, The Boston Review, and the Poetry Project Newsletter. She studies mysticism and New American poetry in the English PhD program at the CUNY Graduate Center, and is a founding editor for Argos Books.


March 7–10, 2018
Tampa, FL

Tampa Convention Center & Marriott Tampa Waterside